Now, the LYPS STYLE brand launches a premium vibrating lipstick with 10 incredible vibration modes, wrapped in silky-smooth, hypoallergenic silicone. Now, lipstick is not only a symbol of femininity, but also a symbol of pleasure, evolution, and the history that led to women's thought and freedom. Pleasure is, above all, well-being, which is why LYPS STYLE is inspired by the history of women's lipstick, and in honor of its 100-year history, we're launching the best vibrating lipstick for today's woman!

• Anti-allergenic silicone
• USB rechargeable included
• 10 vibration patterns
• 1 engine
• Powerful and quiet
• Lithium-ion battery
• Easy to clean

Although its origin may be even older, considering the pigments used by Egyptian and Greek cultures, lipstick as we know it dates back to the first century and remains a complex symbol of femininity.

Is there a woman who doesn't have lipstick in her purse? Perhaps, although there's no denying that this item is a symbol of feminine beauty and an icon of popular culture. Lipstick is 100 years old and remains the best-selling makeup product worldwide, with nearly 1 billion units sold.

The history of lipstick may even be older, considering the primary makeup of women in ancient times. In one part of Egypt, certain natural pigments served as the basis for today's makeup. The waxes were blended into specific colors used in the eyes and mouth, but they were essentially only permitted for the aristocratic social class. (Also read: What if women want to wear makeup?)

In Greece, women instead painted their lips to indicate that they were prostitutes, while in Rome, upper-class ladies did so.

Ancient pharaohs and kings also used makeup, although this was anything but a matter of vanity. For them, makeup was associated with the alienation of spirits and with medicinal properties. For example, they attributed properties to removing the evil eye or portraying the strength of their ancestors.
But the revolution would come in 1915 from the hand of American manufacturer Maurice Levy. With the idea of simplifying application and eliminating the laborious process of needing a brush—which, paradoxically, is back in fashion today—Levy and other manufacturers considered the solution a simpler and more hygienic presentation.

After many attempts, Levy created a stick-shaped balm that was initially somewhat wobbly, but later became the product we see today. In short, he found a lipstick stick attached to a platform—which slid off when the lipstick wore off—and contained a metal tube with a lid. This made the bar reusable.
Voilá, something so simple remains the product par excellence and a complex symbol of femininity to this day. Loved by the majority, but scrutinized by the most radical, who brand it an oppressive, macho, provocative, and enormously sexual object, lipstick nevertheless remains a fixture in the beauty market.
"Lipstick is perceived as an object of consumption and personal care, accepted in an environment where modernity is desired and professional success prevails as a life goal (...). But we must not forget the main function of makeup, and that is to create a visual illusion.

It temporarily changes the face and therefore the way its users present themselves to others," as described in a study by the Catholic University of Peru entitled "Lipstick: Identity, Presentation and Experiences of Femininity."

-Passion-red-

This research also suggests that certain colors emphasize these macho practices. The color of the lips has always had a highly sexual connotation.

"The elements that identify femininity can be underestimated, but they contain discourses and knowledge that tell us what it means for society not just to be a woman, but to achieve a certain ideal image. The cosmetics industry plays with these symbolic values," the text states.

The combination of makeup and advertising has produced perhaps one of the most powerful weapons of mass dissemination of all time. Magazines, media, and now social networks are used to reinforce the ideal of perfection, fashion, and trend—the ideal of being a woman, a man, a child, or a homosexual—with constant presentations of models from this life.

Lipstick has played a significant role at key moments in history. It was not only a theatrical element, but also a product that Elisabeth Arden marketed during World War II in a campaign called "The Campaign as Duty" to try to alleviate the world's crisis.

PRODUCT INFORMATION:

• Total length: 10.2 cm
• Diameter: 2.5 cm
• Weight: 45 g
• Material: Silicone
• Case color: white and pink
• Waterproof: Yes
• Battery: Yes, USB rechargeable